Next year’s Audi quattro Winter Games NZ is one of nineteen major events to receive grants and in-kind support from the Queenstown Lakes District Council’s (QLDC) events fund in 2015-16.
In making the announcement, QLDC said the events will attract thousands of visitors to the Queenstown Lakes District adding they were a blend of new and existing events across the whole spectrum of cultural, sporting and community activities, to be staged in various locations in line with the Council’s events strategy.
The strategy enables the Council to facilitate, support and grow events in the District. Criteria for assessing applications include the size and significance of the event and plans for growing the event over time. Other important considerations include the media profile and the number of visitors an event will attract.
QLDC Mayor Vanessa van Uden said that events made a significant contribution to the District’s economy. “Events bring thousands of visitors to our community and they also offer locals the chance to see international entertainers and speakers or top level sports competitions without having to travel themselves, so there’s a dual benefit.”
Audi quattro Winter Games NZ chairman, Sir Eion Edgar welcomed the grant.
“We are very grateful for QLDC’s continued strong support for Winter Games NZ. The Games bring in more than $15 million to the region and we expect this figure to increase as the event grows in future years. The Council’s early commitment for 2015 means we can begin making firm plans for next year and will help ensure significant ongoing benefit to the local economy,” he said.