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Audi quattro Winter Games NZ posts record economic benefit

  • December 11, 2013

The post-event report by Audi quattro Winter Games NZ 2013 released today shows the event provided a major financial boost for both the Southern Lakes region and New Zealand as a whole.

Download the report by clicking here.

Photo credit: Neville Porter

Internationally regarded as one of the world’s top five snow sports events and featuring six World Cups, Winter Games NZ attracted 700 of the world’s elite winter sports athletes from 41 nations during the 11-day competition in August. They included multiple Olympic medalists, Paralympic medalists and world champions in free skiing, snowboarding, alpine skiing and curling.

In the report, economic data shows the large number of athletes and their support teams along with spectators generated a net national benefit of $7.8 million and that the return on investment ratio for the Government was 1:7.8. This means for every dollar invested by the Government, the return was $7.80.

This compares favourably to a recent report produced by the Ministry of Business, Innovation and Employment (MBIE) of 18 events supported by New Zealand Major Events. In this report, the highest return was a net national benefit of $6.1m and the investment ratio across the whole Government portfolio was 1:4.5.

Other key data released today shows Winter Games NZ’s own event spend in the Southern Lakes region was $2.1 million, providing a significant boost for local businesses. The event also filled local accommodation with 37,786 international bed nights and 11,200 domestic bed nights.

“We are delighted that the Winter Games has brought such a significant economic benefit to the region. When we first developed the concept of hosting a Winter Games in Central Otago a key objective was to provide a significant economic return on an ongoing basis. That is the beauty of the Winter Games, Otago owns it so that all the benefits come back to the region rather than going off-shore,” said Sir Eion Edgar, chairman of the Winter Games NZ Trust. “A benchmark has now been established that we are excited to further develop, especially as the next Winter Olympics will be in Korea in 2018. The opportunity is there to really capitalise on this and to grow the winter market out of Asia.”

Winter Games NZ chief executive, Arthur Klap, said that the decision to increase the number of World Cups in the Games from one to six had been a major factor in the improved economic returns from the Games. “We now have a much higher status internationally and the events have become more important for competitors.”

Klap added that the Winter Games NZ has proven Kiwis are amongst the best organisers in the world. “The FIS was fulsome in its praise of the World Cups and they find us very easy to work with. My team has now been together for six years and we get such excellent support from the event and race crews at Coronet Peak and Cardrona. This really is a case of the whole team delivering a quality event.”

FIS Snowboard Race Director, Roberto Moresi of Italy, thought this year’s Games delivered the best World Cup events in the world, saying it was the best organised event overall, delivered by “totally competent and friendly local officials who work as an amazing team” and with excellent facilities. He also complimented Winter Games NZ CEO, Arthur Klap, saying that “he does an incredibly good job”.

Winter Games NZ 2013 took place over 11 days from 15-25 August at the international resorts of Coronet Peak, Cardrona Alpine Resort and Snow Farm, along with the Maniototo Curling International Rink. Set against the spectacular backdrop of New Zealand’s Southern Alps, the Games also included a full Downtown Sessions festival programme featuring films, live music and entertainment in Queenstown and Lake Wanaka.

To download the Audi quattro NZ 2013 report click here.

For further information, please contact:

Arthur Klap
Winter Games NZ CEO
Tel: 021 895 937
Email: [email protected]

Sir Eion Edgar
Chairman – Winter Games NZ Trust
Tel: 021 808 099
Email: [email protected]